Culture is the most important yet underestimated term in Design leadership. In the lecture we talked about what Peter Brucker said “Culture eats strategy like breakfast” as to underline that there is nothing more valuable than having a solid culture in an...

Anyone who thinks that linear thinking is the way to go for future design leaders is wrong. Linear thinking has a beginning and an end. However, in today’s world things are interconnected and we need to think about the whole structure. Systems Thinking looks at the...

In the lecture we split into groups, defined a company’s purpose and used a brand differentiation analysis tool to visualise different companies’ qualities. In my group we analysed Liberty London, a high-end fashion and luxury homeware department store. The diamond is...

Reflecting on the diagram below covered in the lecture I believe that in order to define the leadership role of the Design Manager in enterprise we will need to consider cognisance as a crucial aspect of our leadership style because I have been thinking about it...

Enterprise 2020 – One of the questions I asked myself was how do we change behaviour toward new ways of approaching enterprise? What I found most interesting about this second lecture was that enterprise has been adopting 2 types of traditional…

Design is part of our lives, as stated by bruce Mau We live a design life - the quality of our design is the quality of our life and when we have bad design we have bad life.Looking at the evolution of iMac below we can see how Apple has been striving for perfection...