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STRATEGIC EXPERIENCES

STRATEGIC EXPERIENCES

STRATEGIC EXPERIENCES In the lecture we split into groups, defined a company’s purpose and used a brand differentiation analysis tool to visualise different companies’ qualities. In my group we analysed Liberty London, a high-end fashion and luxury homeware department...
LEADERSHIP, TEAMS & PROCESS

LEADERSHIP, TEAMS & PROCESS

LEADERSHIP, TEAMS & PROCESS Reflecting on the diagram below covered in the lecture I believe that in order to define the leadership role of the Design Manager in enterprise we will need to consider cognisance as a crucial aspect of our leadership style because I...
THE STRATEGIC ENTERPRISE

THE STRATEGIC ENTERPRISE

THE STRATEGIC ENTERPRISE Enterprise 2020 – One of the questions I asked myself was how do we change behaviour toward new ways of approaching enterprise? What I found most interesting about this second lecture was that enterprise has been adopting 2 types of...
WHAT IS GREAT DESIGN

WHAT IS GREAT DESIGN

WHAT IS GREAT DESIGN Design is part of our lives, as stated by bruce Mau We live a design life – the quality of our design is the quality of our life and when we have bad design we have bad life. Bruce Mau Designer Looking at the evolution of iMac below we can...